Uncategorized

POST #21: The Choice Paradox’s Paradox

Isabel Thanks for the post.

Singing In The Rain

supermarket-1229077246-820x420The Choice Paradox is an interesting theory, first named as such by the economist Barry Schwartz, in his 2004 book of the same name, subtitled ‘Why More is Less’. The idea that being presented with more choice (over, for example, brands or types of a product) actually leads to less end happiness is one that I like. It seems satisfyingly counter-intuitive; surprising findings based on solid data. However, recent experiments have cast doubt on Schwartz’ thesis, and so you will have to excuse the strange title – the double ‘Paradox’ was too much to resist – and read on to make your own conclusions!

Imagine walking into a newsagents, and by the counter there are three or four different brands of chocolate. There aren’t many, and so your expectation of how good your choice will be is not too high. You evaluate each’s merits and detractions, and pick what you…

View original post 913 more words

One thought on “POST #21: The Choice Paradox’s Paradox

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s