There is a gap between aspiration and implementation that needs to be filled. If my effort doesn’t reduce the chasm, then the goal is merely words. If my personal mission, for 2017, is to significantly influence 100,000 people this year but I sit quietly on my hands waiting for the best time to make a perfect appeal, I will likely get comfortable with the waiting rather than the action. I am an impatient imperfectionist with a serious action bias so I am more likely to leap before assessing how far I need to jump or how far I might fall. The specific metric isn’t as important to me as the doing. I would sooner fall 50,000 short while taking some for of action to inform, encourage, incite, provoke and coach rather than 100,000 short perfecting a perfect message (nonexistent). I blog, podcast, tweet, post, coach, speak, present, propose almost every day. The analytics I am using suggest that I have legitimately reached 300,000 unique individuals so far this year. More than 2000 have replied, commented, shared, challenged, celebrated. But how do I measure the in-betweeners? Between reach and engagement? Between engagement and action? Between status quo and change? Does it matter?
I am also an extrovert who uses the outside of my head to ‘mull’ and ” reflect”. The above paragraph leads me to a reflection that I need to define significant and influence before worrying about #’s to improve the decisions that I make. If I believe significant is measured by any engagement ( is a Retweet equal to a comment, is a question better than a like, are criticisms an improvement over exposure?) (my initial answer would be no, yes, yes).
What moves a reader from passive consumption to engagement? What can I do to foster more questions? Does it matter if the engagement is a sidebar to the initial medium? How do you accept or welcome someone’s influence in your life? Do you realize and recognize when and how your views, approaches, and opinions are being shifted? Is logic a contributing element? numbers? stories? depth? brevity? clarity?
Are you more likely to shift positions with a preponderance of evidence or an abundance of confirmation? Does a 300-page case study sway you more than 300 people aligning with a specific idea or trend? What influences you? Is there something that I could say or do or some way I could express my ideas that would be more likely to resonate with you?
Do you comment when something triggers a reaction (positive or negative)? Do you share through your network? Do you follow bloggers, tweeters? for their content? or just friends?
Still trying to figure this out after 600+ posts,