Persuasion

As a form of advocacy and protest, persuasion can seem easier than railing and ranting. It is perceived as easier because it is less likely to offend. Persuasion can be done in writing, in person, on social media, through petition or boycott. It is most often a collective action. We band together with like-minded folks who are dissatisfied with the status quo and wants a different outcome which we can combine our signature or buying power. Persuasion is meant to nudge rather than push, encourage rather than blame, discuss rather than chastise.

The Red Cross movement is in 191 or more countries because they don’t climb on a soapbox. They are able to improve conditions and effect incremental change by quietly presenting a case.

When persuasion is the only tool, it is largely ineffective. When it is combined with the myth of neutrality, it is dangerous and complicit with the aggressor.  Persuasion is useful as part of a sales process or a coaching regime because the nudge is followed by another nudge and another and another.  In the face of oppression,  disaster, conflict, injustice, poverty, hunger or an array of social and environmental issues, it leaves the issue perpetually bringing angst, agony, and acrimony.

If you are reticent about taking a provocative action, I encourage you to write a ‘sandwich’ letter to an official as an easy start to activism. Start the letter with congratulations and cordial greetings and end it with a collegial salutation. In between, fill it with a meaty, well-reasoned position and appeal for change.

What did you see in the last 24 hours that caused you concern? Who can you write an email or a letter to? Will you?

Bob